Len Lye Merchandise

Client

Student project - Yoobee School of Design

Date

March, 2021

Brief

Using typographic elements you have previously created, design promotional attire to be used by a company running a stall at an event.

Tasks

  • Investigate events that would celebrate your chosen icon

  • Connect this to a target audience

  • Research different production methods for deliverables

  • Ensure files are formatted correctly for production

Icon

Len Lye, a New Zealand artist best known for his metallic sculptures
and experimental films.

Company

Govett-Brewster Art Galleries.

Event

The Festival of Lights, which occurs in New Plymouth every summer.

Purpose

To promote the Len Lye Centre at the festival, with a special screening of a DVD "Colour Box: 19 Films by Len Lye" to celebrate his work and life.

Attire and Production Method

  • T-shirts: screen printing

  • Tote bags: screen printing

  • Notebook : debossing

  • Button: digital printing