



Len Lye Merchandise
Client
Student project - Yoobee School of Design
Date
March, 2021
Brief
Using typographic elements you have previously created, design promotional attire to be used by a company running a stall at an event.
Tasks
-
Investigate events that would celebrate your chosen icon
-
Connect this to a target audience
-
Research different production methods for deliverables
-
Ensure files are formatted correctly for production


Icon
Len Lye, a New Zealand artist best known for his metallic sculptures
and experimental films.
Company
Govett-Brewster Art Galleries.
Event
The Festival of Lights, which occurs in New Plymouth every summer.
Purpose
To promote the Len Lye Centre at the festival, with a special screening of a DVD "Colour Box: 19 Films by Len Lye" to celebrate his work and life.
Attire and Production Method
-
T-shirts: screen printing
-
Tote bags: screen printing
-
Notebook : debossing
-
Button: digital printing







