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The client was wanting to redesign the logo for their marketing business,
SJS Creative. The client preferred a modernistic look, with curved and connecting lines. The colour palette they chose were blues and silvers, and they were inspired by Russian Designer/Architect Berthold Lubetkin. The client wanted me to reference his works for research, due to his ability to make shapes look so defined and super tidy, turning multiple parts into a single whole.
The client required a logo that was versatile, and would work across multiple platforms. A simple icon design that scaled well and was unique to the client and their brand.
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